I met with our Product Analysts to determine the most suitable method to track these metrics. We agreed that utilizing Heap Analytics and PowerBI will help obtain the necessary data points. Our Product Analysts created the events I needed on Heap Analytics to measure each metric, then later validated these through dashboards they created on PowerBI.

Tracking each metric and flow for three months gave me a clear understanding of whether or not each objective was completed. Comparing each metric month to month will help distinguish any trends within each product. Looking at the numbers in total helps tell us a story for each product. However, tracking the time it took for a single user to book multiple Single Forwards within a single session will tell us whether the Multi Forward product should be the focus ahead of the Single Forward product. I set a standard of three Single Forward bookings and three Multi Forward bookings to track. I also had to track how many Single Forward users were booking at least three trades in a short period. This will give me enough information to form a substantial argument of whether we need to bring more awareness to our Multi Forward product.